MERCEDES-BENZ
WORLD POKÉMON DAY

01 / The idea
For World Pokémon Day, we brought the starter Pokémon into the Mercedes-Benz world. The idea became a short 8-bit animated film for Mercedes-Benz Instagram.
02 / The craft
Concept sketches and the campaign key visual show how the idea moved from an initial scene to the final 8-bit animation.

